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Agile Sales CRM Platform for Point-of-Sale Efficiency

We implemented a CRM platform that integrates real-time data from multiple commercial systems, accelerating the sales process and improving efficiency at physical points of sale.

Industria:

Manufacturing and Retail

Servicio:

Time & Material

Pericia:

Software Development

Tecnologías:

.NET, Angular, Entity Framework, SQL Server, Azure DevOps

Fondo

A leading retail company faced challenges in its sales process at physical points of sale due to the vast amount of information from various commercial systems that had to be manually integrated. This caused slow sales processes, negatively affecting customer experience and sales staff productivity. The company required a CRM solution to streamline data integration and enable faster, more accurate sales management.

Desafíos

- Multiple Commercial Systems: Sales staff needed to manage and integrate information from various systems (inventory, billing, promotions, customer data), making the sales process slow and inefficient.

- Sales Process Delays: The need to consult multiple sources and systems in real time slowed down transactions, impacting customer satisfaction and limiting the ability to close sales quickly.

- Need for Agility: The company required a platform to seamlessly integrate all relevant data in one place, allowing sales staff to manage transactions quickly and efficiently.

Resultados

The implementation of a CRM platform specifically designed to streamline point-of-sale sales processes yielded remarkable results:

- Real-Time Integration: The CRM platform consolidated data from inventory, customer databases, billing, and promotions, integrating all necessary information into a single, real-time interface, eliminating the need to switch between systems.

- Accelerated Sales Process: Sales staff were able to complete transactions significantly faster, reducing customer wait times and boosting productivity at each point of sale.

- Improved Customer Experience: With a more agile and efficient sales process, customers enjoyed faster, smoother service, greatly enhancing their overall experience at the point of sale.

- Increased Sales Capacity: By reducing the time required to close a sale, the company was able to handle more daily transactions without increasing staff, maximizing operational efficiency.

This project not only optimized the sales process at physical points of sale but also significantly improved customer experience and sales staff productivity, positioning the company as a leader in agile and efficient retail sales.

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